Uppingham School Vietnam has launched a Salesforce CRM to centralize data, streamline admissions, and enhance engagement, supporting its digital transformation and growth.
Uppingham School Vietnam (USV) has officially launched the “Salesforce CRM for Uppingham School Vietnam” project at its first campus in Hung Yen, marking an important milestone in its journey towards operational excellence and digital transformation.
With more than 440 years of heritage in the United Kingdom, Uppingham School is globally recognised for its holistic, personalised approach to education and strong academic standards. Building on this legacy, USV is committed to bringing a world-class, student-centred learning environment to Vietnam, aligned with international best practice.
As the international education sector becomes increasingly competitive, USV faces the dual challenge of attracting prospective students while managing the growing complexity of admissions, student engagement, and parent relationships. To address this, the school has partnered with OMN1 Solution, a leading Salesforce partner in Vietnam, to implement a unified CRM system that enhances efficiency, transparency, and data-driven decision-making.
The Salesforce CRM platform will centralise all data into a single system, eliminating fragmentation and enabling seamless management of the entire parent–student journey. It will also streamline and automate admissions processes, reducing manual tasks and ensuring a consistent, high-quality experience across all touchpoints. In addition, real-time dashboards and visual reporting tools will empower leadership teams with actionable insights, supporting faster and more informed decisions.
Beyond immediate improvements, the system is designed as a flexible and scalable foundation to support USV’s long-term growth and future expansion.
The project kick-off ceremony, held on 12 December 2025, represents a key step in establishing a modern, data-driven admissions and operations model that reflects Uppingham’s global standards. Through this initiative, USV aims to deliver a more transparent, responsive, and personalised experience for students and parents alike, reinforcing its position as a leading international education provider in Vietnam.
Source: https://www.linkedin.com/feed/update/urn:li:activity:7407720338957959168